It is quite predictable when a company adopts a different kind of marketing strategy to decipher what business would last. However, such a strategy may not be adequate to make optimal progress to take your business forward .

Pravin Chandan believes that the best way is to review your current performance and how customers respond to it in order to help you optimize the company’s overall marketing strategy.

It is essential to understand the marketing world’s pulse beat, industry trends, and the consumer’s ever-changing needs. This understanding should help energize your marketing and sales efforts. Successfully navigating complex business challenges means being prepared to dive deep into understanding the current market conditions, forecasting, and gaining clarity on issues and opportunities. This perception can help to establish a dynamic and motivating vision, create capabilities par excellence, practice agility, and provide outstanding value additions.

Some of his key focus areas in marketing consulting are devising long-term marketing strategies, market development plans, sales management and development road map, strategic and project management, and performance analysis. Pravin Chandan’s marketing wisdom, enriched with real-life experiences and contemporary pragmatism, encouraged him to support the transition of new start-ups into the realm of sustainable and profitable growth.

The most effective marketing campaign and sales pitch can germinate from a deep analysis of consumer behavior. The sales pitch and marketing campaign can be designed for specific consumer base and further classified by buying patterns, sex, age profile etc. For instance, if you are marketing health foods, your analysis should focus on consumers who fit the specific target group and what they look for in the products offered. Generally, your customers would be looking for muscle gain, protein, weight loss and so forth. Once you have the reports from correct analysis, it gets a lot easier to design specific marketing plans targeting a select segment.

When the selling industry attempts to make better products to improve their success rate, it does not come easily. A focused study of consumer behavior will reveal their buying preferences and deliver fresh ideas for creating new products. For instance, a consumer study focused on elders who usually pick up health supplements, the study might point to people looking for health supplements in different formats like a health drink for example and not a pill. Consequently, this can lead to creation of an entirely new product for the selling company

Direct selling is another strategy that marketers in India can focus upon. Praveen Chandan believes that direct selling has tremendous scope in India. He opines that Direct Selling is a legitimate option for anyone looking for a leg up in the world. The best part of Direct Selling is that it can be done from the comfort of your home. And, for those very reasons, Direct Selling could be the future of business.

Commuting to work to earn a pittance after slogging all week is painful.Direct Selling gives entrepreneurs the opportunity to rise up in the ranks and earn an income that they want working only at times that are convenient to them. It is extremely important more than ever to consider alternate streams of income and Direct Selling is a great option.