Direct Selling Industry & Business Development Opportunities
What Is Direct Selling?
Direct Selling is a business model where bigger brands recruit individuals to sell their products in a tangible and personal manner. These sellers generally buy products in bulk from the companies and sell them to their customers through unconventional methods, either door-to-door or online, on their terms in their own time.
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Direct selling is now taking over the world of business. According to industry figures, Direct Selling industry stands at No.15 worldwide and is expected to grow further. The Economic Times says that during the pandemic alone, Direct Selling economy grew by 7.7% to cross Rs. 18,000 crores! The Hindu Business Line says “Direct selling industry will play a big role in India becoming self-reliant.”
Why Is Direct Selling a Preferred Choice?
With rising costs across the world and a negative impact of the COVID pandemic on the economy and the job market, more people are realising that conventional business methods and models are no longer the only option. People are waking up to the fact that long hours, arduous work and impossible deadlines are not the only way to do business.
Direct Selling is a legitimate option for anyone looking for a leg up in the world. It allows you to work from the comfort of your own home. You only need to understand the importance of consumer behaviour and work accordingly to succeed in Direct Selling! It could be the future of business for these very reasons.
Direct Selling is a legitimate business where your hard work pays off. You no longer have to answer to a boss or worry about deadlines to make ends meet. If you understand how businesses can make the most of online shopping, you can probably earn much more than what you earn now, especially during the holiday season.
Is Direct Selling the Future of Business?
The answer is yes and no.
Yes, because traditional corporate setups cannot provide their employees the kind of autonomy that they want. By moving on to unconventional income streams, employees can become entrepreneurs. It is a great new way to bring in more customers. As convenient as ads and social media are in business, the personal touch that you can add with Direct Selling makes a huge difference.
No, because traditional setups are not going away anytime soon. Many tech-forward companies still rely more on traditional setups because the system helps them hire more for less. Like every industry, Direct Selling industry also has its limitations that are bridged by traditional setups.
However, Direct Selling is a great step in the right direction. It is a simple space to get into with some people's skills in marketing. It is also safe and fully codified to keep consumers and sellers safe. Although easy, it comes with its own sets of rules and regulations, and you must follow them diligently.
You may do your own analysis on Direct selling companies in India and understand some myths about the direct selling industry, and then kick-start your new business.