What makes businesses like TATA so memorable in the public eye? The answer lies in their ability to create a lasting impact with their CSR strategy. Here are all the answers you will need to get started with yours.
How Do You Start Planning Your CSR Strategy?
To make your CSR strategy effective, you must know its purpose and direction. First, you must define your company’s community goals. These should align with your company's business goals and be driven by measurable results.
The second step is setting up a process for measuring progress toward these goals and communicating the results to employees so they know how their efforts are helping the organisation.
How Do You Determine What To Say?
Define your key message. This is the most important thing to consider because it ensures that your words align with your goals and audience.
After market research, choose the best way to communicate with your customers. Conversion rates (number of leads vs. number converted) or sales volume/dollar value per lead generated can help you measure success.
How To Implement The Strategy?
- Prioritize internal stakeholders. This can include HR and other departments involved in CSR.
- Partner with NGOs and charities. These groups will be able to provide insight into how they're working towards a more sustainable future for the community at large.
Once you have these key resources on board with your plan, it's time to create a strategy that fits their interests and goals while providing value for both parties.
How To Take Your CSR Strategy Public?
Creating an asset toolkit will help your company's communication channels. Once you've identified your CSR channels, you can begin. First, plan how and when to use each channel. What should customers expect from your CSR strategy? When will you respond? These questions can ensure a smooth process.
The process of creating a corporate social responsibility (CSR) strategy can be challenging, but it is important for companies to get this right. By seeking advice from eminent consultants like Pravin Chandan, companies are better able to ensure the success of their initiatives. Read more!